Who is a Digital Marketer?
A digital marketer is a person responsible for implementing digital marketing strategies. This individual works by using digital tools such as websites, social media, email, Google search ads, and more to promote and sell a company’s products and services.
Why is it important to be familiar with the Digital Marketer profession?
Today’s world is the digital age, and because marketing and digital marketing play a vital role in organizations and companies, most organizations need digital marketing specialists. This creates a great opportunity for enthusiasts to improve their professional skills and earn income. Given the increasing need for organizations to have a presence in the digital world, this profession has become one of the important and popular careers worldwide. Familiarity with the digital marketer job position helps individuals make better decisions about whether or not to enter this field.
What does a digital marketer do?
Digital marketers often work for advertising agencies or digital marketing companies to provide creative solutions and effective strategies to help businesses. They collaborate directly with the marketing departments of large companies to offer unique ways to increase brand awareness and boost product sales through digital channels. One of their main responsibilities is identifying target audiences and researching current market trends to steer marketing campaigns in the right direction.
Salary of a Digital Marketing Specialist
Please note that a digital marketing specialist can hold different job positions such as SEO specialist, social media specialist, online advertising specialist, etc. Also, depending on their work experience and background, the salary range varies. But generally, the average salary ranges from 8 million to 30 million Iranian Rials, from junior level to senior manager positions in large organizations in the year 1402 (2023-2024).
Responsibilities of a Digital Marketer
A digital marketing specialist should first compare your company’s advertising techniques and proposals with those of competitors. They help maintain a profitable message for your company and ensure, through necessary research and analysis, that the product or service price is close to the ideal price for customers while simultaneously generating a return on investment for the business. A digital marketer must keep an eye on industry trends to attract consumers and potential customers at the right time using specific tactics. The responsibilities of a digital marketer include:
- Researching advertising trends
- Researching competitors’ prices and products
- Deciding the best placement for advertisements
- Determining what content should reach the audience and when
- Developing projects and optimizing their various stages
- Planning digital marketing campaigns
- Designing strategies for marketing campaigns
- Publishing digital marketing content online
- Planning all online advertisements such as SEO, SEM, email marketing, social media marketing, and others
- Reporting and measuring the performance of all marketing campaigns
- Optimizing costs based on insights and business goals
Qualifications and Certificates Required for a Digital Marketer
Digital marketers should hold at least a bachelor’s degree in marketing or related fields to be skilled in creating content related to promoting business products and services and start working in this field. They should also have prior experience in sales and customer service to understand how to appeal to different audiences. They need to be familiar with major social media platforms to enhance the effectiveness of digital marketing processes. Their organizational skills help track marketing and advertising needs and create attractive ads according to your job specifications. The required qualifications and certificates for a digital marketer include:
- At least a bachelor’s degree in marketing or related fields
- Experience in digital marketing or similar jobs
- Experience working with digital marketing-related software
- Experience with Google Ads and Google Analytics
- Proficiency with SEO tools
- Strong verbal and written communication skills
- Strong interpersonal skills
- Problem-solving skills
- Ability to work in a team
- Strong analytical skills
Work Experience Requirements for a Digital Marketer
An excellent digital marketing specialist should have prior experience in researching and promoting products and services online through blogs, social media, and website content. They must know how to manage email marketing campaigns and conduct a wide range of sales-related research. Depending on their experience, a digital marketer should be able to lead your business’s advertising programs and organize and supervise work processes within the relevant team.
Note: A digital marketing specialist is not necessarily a digital marketing consultant!
Starting the Career Path of a Digital Marketer
If you are interested in this career path, we recommend that you first gain general knowledge of marketing, then general knowledge of digital marketing, and then learn to work with online tools. After learning, start working as an intern in the area you feel interested in. Once you feel you have found your interest and it aligns with your skills, try to specialize in one of the digital marketing channels and gain specialized knowledge along with work experience. This will help you succeed in your future career in this field.